IBOtoolbox Member Press Releases

Monday, 28 November 2016

The Many Gatekeepers of Influence to Persuade to Promote your Book...

Think, for a minute, about the many gatekeepers of influence you need to persuade to promote your book.

The list is long and diverse:

book reviewers, bloggers, editors, producers, journalists, catalogers, authors/experts with large email lists, meeting planners, publishers, corporate executives, nonprofit groups, rights buyers, retail managers, bookstore managers, distributors and many more.

Each of these people has the power to encourage a vast number of people to buy your book.

But you need to do more than simply have a good book to get them on your side.
You need to get their attention and persuade them to take action - without coming across like a slick, overly aggressive salesperson.

I’d like to share to a concept that has helped me and many other successful authors and experts do exactly that.

In fact, it’s a key skill I find the most successful authors have that the rest don’t.
It’s the skill of persuading people to take action by simply asking non-threatening questions.

Did you know that experienced bird watchers don’t start by looking for birds?
They start by listening to the birds. They learn to recognize how each species calls and sings.

When they hear a song that interests them, they start following the sound, and only then do they start using the binoculars and watching.

Same thing with authors who are skilled at getting others to promote their work… Read More>>>